The company "Dashing Tweeds" has become a modern revival for tweed, designing vibrant and unique fabrics which display the quality and appeal of tweed with a new twist. The company began by the founder, Guy Hills wanting a new, yet traditional, tweed cycle suit. Originally tweed reflected the countryside to act as almost a camouflage for those hunting in the tweed sportswear. However, he had an idea to create tweed to camouflage into the city, urban surroundings.
This idea lead to developing luminous aspects to reflect city landscapes.
And also reassuring the original purpose of tweed, for comfort and leisure, creating modern styles to the traditional product, for example this modern cycle jacket.
Dashing Tweeds has also designed for companies such as:
Converse
For Henry Holland
Topshop collaboration
Swarovski Crystals collaboration
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